Direct Selling Economic Impact Report

Salt Lake City (March 19, 2025) New research by the Direct Selling Education Foundation (DSEF) shows that direct selling accounts for more than $111 billion to the U.S. economy—including retail sales, supply chain transactions, and household spending of direct selling income.

The multiplier effect of direct selling shows that $1 in retail sales generates a total economic impact of $2.75. Direct selling federal, state, and local taxes equal $15.5 billion per year.

Dr. Robert A. Peterson, The University of Texas: “Because of the nature of the direct selling industry and its widespread use of independent contractors, the total estimated economic impact of $111.4 billion should be considered conservative. What we’re seeing is a big effect on household income, an increase of 70% from 2016, and real growth of 34% in total impact over the same period. The sustained growth of direct selling—marked by a 55% increase in total economic impact since 2004—underscores its resilience and adaptability in meeting consumer needs while creating meaningful economic value.”

4Life CEO Danny Lee: “For over 25 years, we have provided entrepreneurial opportunities to workers in the United States and around the world.”

Since its launch in 1998, the company has paid $3 billion in commissions for retail sales of its patented line of nutraceuticals.

4Life, The Immune System Company^®, and the first to bring transfer factor research to market, has offices in dozens of countries to serve the company’s worldwide customers.

For more information:
Calvin Jolley
Vice President Corporate Communications
4Life Research
[email protected]